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Dani Press

My own stationery brand was my original turf, my own country to learn what copywriting was. Ironically, I didn’t know what it actually was until about seven years in, but that obviously didn't stop me from pioneering a witty, honest and emotive brand in the highly-competitive sentiment industry.

 
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Project #1

The Website

From my homepage to my story, campaign copy to blog content, press releases to marketing pieces, copywriting became a 24/7 gig that stoked my skillset and broadened my wheelhouse.

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Project #2

The Cards

Between two distinct card styles - photography and chipboard - the task was humongous, yet simple: take a universal feeling and distill it down into a few words that communicate emotional weight and carry true meaning.

Yep. Humongous, yet simple.

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Project #3

The 'Gram

With content like product promotions, brand partnerships, holiday campaigns, and just being straight up honest about life as an entrepreneur, I pulled an original steel thread through all of my content so it would be refreshing, relevant and real.

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LET'S PEN YOUR STORY

If you’re on the hunt for a storyteller and wordsmith to blow the experience of your brand wide open, chances are I’m looking for you, too.

 
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