It takes nothing less than true, gritty doggedness to be an entrepreneur. Honestly, it’s exhausting. But when you have it in you, denying it would be death. So I didn’t. I leaned into it for eight years.
Not only that, but I ripped into a successful showcase in New York City, a debut in Paris, features by major media, a 260% rise in profits in my best year, shelf space at over 100 stockists worldwide - including Chapters stores across Canada - and yes, the sale of over 50,000 cards.
10% of profits were given to These Numbers Have Faces, a nonprofit investing in African leaders through college scholarships.
With truthful, simple photography shot all over the world - Panama, Holland, Zanzibar, Australia, Mozambique, Ireland, Bali - paired with witty copy, I catapulted Dani Press into the card aisle with adventurous alchemy.
The thick, sturdy card stock, the timeless airmail envelope, the brief, typewritten words - I loved everything about this clean aesthetic and to-the-point delivery.
In May 2013, I packed up and moved to New York City for a month so I could showcase along hundreds of other paper brands at the National Stationery Show. The before, during and after process was, by far, the steepest learning curve I’ve ever climbed.
If you’re on the hunt for a storyteller and wordsmith to blow the experience of your brand wide open, chances are I’m looking for you, too.