As I rested and relaxed into these eastern parts, my brand started to feel all at once both aged and immature.
The logo now seemed childish and I wanted it, and everything about Dani Press, to be as bold as I was now becoming as a businesswoman.
And maybe that's when I noticed that Toronto was leaking into my bloodstream.
The vibe in Van is full-on retirement prep, whereas Toronto spurs you to eat fast, walk fast, text fast, drink fast and drive fast.
I wasn't supposed to admit it, but I loved it.
I finally felt like my drive to compete, to contribute, to go, go, go was honored because it was what was expected.
I wanted to compete in this new fishbowl with my best foot forward, so we ripped up the floorboards, tore down the drywall and rebuilt.
I re-launched Dani Press with an entirely new logo and website.
With the re-brand in the bag, I turned towards my a.m. routine to also rip up the floorboards, tear down the drywall and rebuild. An undecided wake-up time and foggy morning schedule weren’t honouring where I was trying to go, go, go to.
But, instead of writing up a schedule and absorbing strict regulations, I simply cut out an hour out of every morning to pray, read, journal, sit and chill with Jesus, who was at the helm of this entire gig anyways.
If I were going to have hot coffee and a pow wow with anyone about this whole vision, it'd be Him.
The habit changed my life.
To be continued...
Why 12 for Toronto?
I want anyone, from a first-time tourist to the seasoned city veteran, to wander through our shops and have their eyes hook on a colourful film photograph taken from right here in our neighbourhoods.
To be able to pen a simple note to someone, not on outdated souvenir paper, but on a meaningful alternative they can send not only from them, but from this diverse, beautiful, commanding beast of a city.
I want these notes to go around the world.
For pieces of Toronto to land everywhere to exclaim the goodness and pride we have in our home.
EACH CARD IS AVAILABLE TODAY, WITH A BOXED SET OF ALL 12 AVAILABLE AT THE END OF THE SERIES ON FRIDAY, AUGUST 28!