Over the past few years of traveling in North America, I’ve always had a Polaroid camera slung under my shoulder.
Post-trip, I would flip through them, brushing flecks of dust off before tucking them back into a wooden box with the rest of the growing pile.
After Vancouver I pulled them out again.
This time they looked like cards.
I picked 24 of my favourites and pulled them into InDesign to lay them out. I had custom-made airmail envelopes shipped by the thousands to my house. I dialed my printer and with a triumphant pound on the send key, yanked them into production.
These little, blank notecards felt like a closer dart to a bulls eye, not because I thought they would sell by the truckloads, but because they felt so true to what Dani Press is.
A call to get out there, to saddle up and roam and fly down highways in the pursuit of a full and adventurous story.
These film notecards became sweet, nostalgic pieces of throwback that nailed that feeling. Maybe that's why I love them so. They remind me that my story, my longing for something greater is universal. We all feel that call to get out there.
But I was about to get a different call to get out there that I didn't expect.
A swift left I didn't see coming.
To be continued...
Why 12 for Toronto?
I want anyone, from a first-time tourist to the seasoned city veteran, to wander through our shops and have their eyes hook on a colourful film photograph taken from right here in our neighbourhoods.
To be able to pen a simple note to someone, not on outdated souvenir paper, but on a meaningful alternative they can send not only from them, but from this diverse, beautiful, commanding beast of a city.
I want these notes to go around the world.
For pieces of Toronto to land everywhere to exclaim the goodness and pride we have in our home.
EACH CARD IS AVAILABLE TODAY, WITH A BOXED SET OF ALL 12 AVAILABLE AT THE END OF THE SERIES ON FRIDAY, AUGUST 28!