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My Story

Somewhere between a refugee camp near the dusty border of the Congo and the backseat of a camper van rolling down New Zealand, a vision came to rest in my rib cage and ride in my veins that would change the rest of my life.

 
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Unbeknownst to my wandering heart at the time, that vision was a stationery company.

One that would take photography shot all over the globe, words penned from my life’s experiences and the virtue of thoughtfulness that had driven my spirit since I was a child and bring them to a thirsty audience.

One that would redefine what something as simple as a card could mean. Instead of being a sappy, cliché introduction to a present, a card could be an influential vehicle carrying with it inspiration, strength and camaraderie.

I poured my entire life into my company, Dani Press, yet what I'd been convinced was a destination turned out to be a vehicle to somewhere else. In December 2016, a friend casually asked me something that moved my entire compass. 

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“Have you ever thought about being a copywriter?”

I had no idea what that even was, but when he gave me the quick answer, my eyes ballooned. I remember feeling like someone had just cracked open an entirely different world. For the next year of my life all I could think about was walking into it and feeling the wind of words bringing me home.

With the same tenacity I threw into building Dani Press, I fought to become a copywriter. And just as that original vision poured into my veins as I crouched unaware eating rice in that refugee camp or with my feet mindlessly playing out the window of that backseat, it widens still. 

I wonder if I’ve even seen a corner of my life,
the shadow of what I will become.

Something tells me I haven’t.
Not even close.

 
 

LET'S PEN YOUR STORY

If you’re on the hunt for a storyteller and wordsmith to blow the experience of your brand wide open, chances are I’m looking for you, too.

 
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