With a lingerie-focused fashion brand, the mission was simple: craft tight paragraphs reminding women that in their most intimate moments, they can feel confident and empowered in their own skin.
Beloved is this geography, this proximity to the heart.
It isn't simply to be loved, but to be held in a nearness that is reserved only for the beloved, for the greatly, wildly, significantly close.
Now you might think of a few names, but my hope is that you will never exclude yourself from your own list; that you would hold yourself so tightly next to your own home, your own roaring fire.
Crinkles and wrinkles and dents and dimples.
We seem allergic to it all, but my word, look at your details.
No, really, let them sit in the reflection and find rest.
No scrutiny, no subtraction.
They've chosen you and been with you, every mark holding sweet significance in your story - each detail contributing, collecting to make up, well, you.
Beautiful, unreal you.
That thing, that wild dream, it's yours for the taking. You might measure the distance and say it's too far or too high to go, but trust me, if it's rattling in that heart of yours than it can be.
What you preciously hold inside will balloon and blossom as you reach.
And you'll get there, I know it.
If you were to hold yourself, not on a scale, but in safety, in the palms of your own hands, what would you feel? Too much? Too little? Too wide or tall?
What about enough? To be enough is to be sufficient, capable, full. That is what you are. I'm telling you that just as you are, in this sweet, small moment, is all you need to be.
If you’re on the hunt for a storyteller and wordsmith to blow the experience of your brand wide open, chances are I’m looking for you, too.